Support your local economy with the Proud Advertiser campaign

Member community newspapers can still sign up for the Proud Advertiser Program Benefit.  As long as you can run at...

Community newspapers celebrate their Proud Advertisers

This month News Media Canada launched an exclusive “members only” program specifically for community newspapers.  As part of a Heritage funded...

Tired of winter? WestJet Vacations encourages Toronto Star readers to “Escape Today”

In the middle of this bitterly cold winter, the Toronto Star brought a spectacular 8 page feature travel content...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The...

Print remains an important platform, research shows

Despite the rapid increase in digital audiences, print remains an important platform for news brands, according to Vividata. Approximately 65%...

“Proud Advertiser” campaign update: Order your FREE custom stickers

LOCAL matters to communities across Canada.  Local newspapers can recognize and celebrate their advertising supporters with the next phase...

Sizzle video available to promote newspaper industry

As part of the 2018 National Newspaper Week program a sizzle video was produced to highlight the value of newspapers.  This...

“Public access” does not equal “public notice”

Government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways...

Local Matters

News Media Canada has developed a new campaign for 2019 (“Proud Advertiser”) that is designed to remind advertisers and consumers...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This...