Community newspaper readers are multi-platform readers

Print remains the primary medium for community newspaper readers, although they choose a combination of print and digital platforms...

Fact Sheet: Engagement in community newspapers continues to be strong

Research recently released from News Media Canada confirms that Canadians are engaged with the community newspapers, in print and...

New Research: Community Newspapers Drive Results 2017

News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement...
Shareable Stats on Newspapers

Seventeen shareable stats on newspapers

Looking for top-line stats on the newspaper industry in Canada? Look no further. News Media Canada has produced a...
News Media Canada | Médias d'Info Canada

Showcasing community publications: Small space filler campaign

News Media Canada has created a small space filler campaign promoting community newspaper readership. This campaign responds to the many...

Glacier Media looks to ‘influencer’ marketing

Glacier Media is looking at growing its offering of so-called 'influencer' marketing tools to help advertisers reach new consumers. "We...

Community newspaper readers are multi-platform

Community newspaper readers access newspaper content across multiple platforms, including print, websites, tablets and smartphones, research shows. Local information is...

Big marketers wary in wake of Google ad crisis

Blow-back from last week's controversy where the London-based Times newspaper reported that some ads were running with YouTube videos that...

Newspapers 24/7: Newspaper readership by platform and time of day

Research from Newspapers Canada explores the readership habits of different target groups by various platforms (print, desktop/laptop, table and...

‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read...