Big marketers wary in wake of Google ad crisis

Blow-back from last week’s controversy where the London-based Times newspaper reported that some ads were running with YouTube videos that promoted terrorism or anti-Semitism has been swift.

According to Bloomberg, the U.K. government and the Guardian newspaper took down ads from YouTube. Later in the week, the boycott spread to the United States. According to the report, a pullback could cost Google and YouTube hundreds of millions of dollars in lost business.

To read more about the possible impacts in North America, please take a look at the full story here.

According to Media In Canada, the impact in Canada has not been as extensive. They report that, to date, only GM Canada and PepsiCo Canada have also stopped their YouTube spending.