Business Decision Makers are dedicated newspaper readers across all platforms
Nine in ten (91%) Business Decision Makers (BDMs*) read newspaper content in print, on their desktop/laptop, on their phone...
Nine in ten new car buyers read newspapers
New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in...
Nine in ten young adults read newspapers
Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults...
New Research: Community Newspapers Drive Results 2016
Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers...
2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers
Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016:...
Frequency works in newspapers
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency)....
What keeps automotive consumers loyal?
Half of Canadian drivers plan to switch car brands the next time they are in the market for a...
Newspaper Media Drive Vehicle Sales
Last year was a record year for new vehicle sales in Canada. Newspapers Canada has created a new Fact...
Newspapers continue to be accessed by Canadians across all devices
The Newspapers 24/7 survey reports that nine out of ten (87%) Canadians are newspaper readers, across print, website, phone...
Automotive research planned for 2016
Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...