New Research: Community Newspapers Drive Results 2017
News Media Canada is pleased to release the 2017 follow up study that profiles community newspaper readers, explores engagement...
Higher level of comfort with ads in newspapers
Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to...
Canadian media matters
Local media is part of the fabric of every community in Canada, providing information and resources that ensure transparency,...
Frequency in newspapers is effective, research shows
Research shows that across all media the first few exposures to an ad have a major impact and additional...
Snapshot 2016 Fact Sheet on community newspaper circulation
More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...
Traditional media essential to optimized campaigns
A 2016 study by the Advertising Research Foundation (ARF) advocates placing the bulk of advertising dollars in traditional media...
Automotive research planned for 2016
Newspapers Canada will be repeating its Automotive research this year to update Path-to-Purchase data on the Automotive industry –...
Profile: Canada Vacation Travellers
Research from a recent Vividata study provides a profile of adults who travel within Canada.
More than half of Canadian...
2020 data shows highest digital ad spend in four years
The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the...
Mobile decisions influenced by newspapers
Research from the most recent Vividata study shows that newspapers are a top source of information for choosing wireless...