Newspaper readership is not an urban legend

The below piece was written by Tim Shoults, operations manager of Aberdeen Publishing and a member of the BC...

Always On: Media usage amounts to more than 10 hours per day in the...

It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days....
Vividata

Vividata: Print readership is still dominant

Vividata recently released their latest study featuring a full year of data from 2015. Print readership is still dominant...

Just released: Snapshot 2016 provides new data on community newspaper circulation

More than 1,000 community newspapers across Canada circulate almost 20 million copies each week. The majority of community newspaper...

Research shows Canadians trust print and digital newspaper ads

Trust continues to be a key factor for advertising and newspapers top the list according to research from December...

How Google abuses its position as a dominant platform to strong-arm news publishers

This White Paper, published earlier this year by the U.S.-based News Media Alliance examines many areas where the strength...

Daily newspapers grabbing attention of Millennials: Report

A new industry study reveals that newspapers reach more than three-quarters of millennials when measured on a weekly basis....

Vividata: Understanding exclusive newspaper readers

By: Sara Hill, Donald Williams, and Rahul Sethi President/CEO; Vice President and Research Director; and Insights Manager Vividata Too often brands and advertisers...
Vividata

Vividata releases first full-year study of Canadian consumers

Eight out of 10 Canadians are reading newspapers each week according to the first full-year study released by Vividata....
Vividata

Canadian vacation travellers read newspapers in print and digital

This year could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by...