Printed community newspaper readers are engaged

The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential...

Canadian Circulations Audit Board releases latest newspaper data

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released newspaper circulation data that covers the three-month...
Vividata

Vividata: Community newspaper readership increases with age

Data from the latest Vividata readership study confirms that community newspaper readership is stronger in smaller markets and increases...

Community newspapers are the original social media

Community newspaper readers across Canada have always looked in their printed papers to find out about births and deaths,...
Vividata

Vividata: Daily newspaper brands still reach 8 out of 10 Canadians

Vividata’s latest study confirms that Canadians love reading. Eight out of ten Canadians are reached by daily newspapers, in...

More than media outlets stand to lose if Meta and Google block news

The actions by tech giants to block news on their platforms runs the risk of not only undermining the...

New report show what tech platforms owe news organizations

A new working paper estimates that Facebook and Google platforms would owe American news publishers up to $14 billion...

Q1 2016 Daily Newspaper Revenue Report released

Newspapers Canada reports quarterly on daily newspaper revenues in the following categories: print advertising, online and mobile advertising, and...

Young adults have strong trust in newspaper ads

Research from News Media Canada confirms that young Canadians are a trusting lot. Data from the 2018 Trusted and True study finds that adults...

Research shows printed newspaper ads are effective

Advertisers want their ads to be noticed. Consumers actively avoid most ads because they find them annoying and the...