Millennials more trusting of digital ads: report

A new study shows that consumers tend to trust traditional advertising platforms more than digital ads. That trend, however,...

New report indicates ‘unusual’ trend among Canadian internet users

A new study shows internet use increases among groups of older Canadians, though smartphones seem to have remained the...

New research confirms nearly all shoppers use some form of flyer

According to recent research from BrandSpark International and Metroland Media, nine out of ten Canadian shoppers use some form of flyer or...

Have your say and support Canadian journalism today

News Media Canada, in partnership with the Department of Canadian Heritage, has launched a new industry survey designed to build...

Newspapers top the list when it comes to trust in advertising

New research in Australia finds that media users’ trust in ads is higher in newspapers compared to other media measured (television,...

Vividata releases study of over 43,000 Canadians Report on what Canadians are reading, thinking,...

Vividata, (vividata.ca) Canada’s authoritative cross platform media study, released results today covering print and digital audiences for 70 magazines...

Consumers not comfortable with online behaviour tracking

Online users are routinely tracked online and almost nine out of ten (86%) realize this tracking is used to...

Newspapers help facilitate automotive path-to-purchase

In a recent survey of more than 2,400 Canadians, newspapers were rated useful for finding specific automotive pricing/financing offers,...

Canadians want government advertising in newspapers

More than seven out of Canadians want to see advertising for government programs and services in newspapers, based on...

Net advertising revenue in Canada almost $13 billion in 2016

In 2016, total advertising spending from major reported media accounted for almost $13 billion, up almost 5% over 2015. Internet...