Promising business models for newsletters
As more and more media organizations turn to email newsletters as a way of distributing their content, publishers are...
Media engagement is important
The primary goal of advertising is to reach a defined audience in order to affect behaviour and influence potential...
Vividata: Print remains dominant
Canadians are reading newspapers in both print and digital formats. Seven out of ten weekday newspaper readers are reading...
Vividata: Daily cross-platform newspaper readership consistent across age groups
Based on data from 72 newspapers, the most recent release from Vividata (Q2 2016 study) shows that readership by...
‘Shareable Stats on Newspapers’ fact sheet now available
Newspapers Canada is pleased to release a new factsheet to accompany the 2016 Publishers Presentation, 17 Shareable Stats on...
Vividata: Daily newspaper readership is stable
The new Q2 2016 Vividata study, released last week, reports on what and how Canadians are reading, thinking, buying...
Metroland survey: Canadians turn to flyers for Black Friday shopping
One in four Canadians plan to shop the sales on Black Friday and Cyber Monday in 2016 according to a...
WEF releases 2016 Global Report on Online Commenting
Reader engagement is stronger than ever thanks to rapid technological advances in the past decade, and yet not all...
Printed community newspaper readers are engaged
The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential...
Vividata releases study of 40,000 Canadian consumers
Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey...