What drives purchase intent? Looking to grocery buyers for answers

New research conducted by NewsMediaWorks, based in Australia, has examined factors that drive the intent by purchases when consumers shop...

Combating fake news, filing stories at a faster rate and attracting new audiences highlighted...

While access to high-quality journalism and credible reporting have never been more prevalent, the media's role has never been...

Newspaper reading happens on multiple platforms, research shows

Vividata’s Spring release of the Study of the Canadian Consumer finds that nearly 2 in 3 Canadian adults (20.3...

Revised: Q2 2013 Daily Newspaper Revenue Report

Newspapers Canada has released an updated version of its Q2 2013 revenue report for daily newspapers. After several enquiries...

Creativity is the core to ad effectiveness

The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series...

Format matters: Traditional vs. online newspaper readership

Newspaper readership has been fueled in recent years by digital access, resulting in the ability to read content in...

PMB and NADbank to collaborate on new study

The boards of the Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) have announced plans to work together...

Canada falls in press freedom ranking

Reporters Without Borders has published its annual World Press Freedom Index and for the second year in a row,...

CCAB releases latest data on community newspapers

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released the latest community newspaper TRAC (Trend Report...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media...