Dentsu report forecasts growth in ad spending in 2024

The latest dentsu Global Ad Spend Forecasts shows that advertising spending will expand by $33.0 billion in 2024 to reach...

OCNA launches new Digital Media Study for community newspapers

The Ontario Community Newspapers Association (OCNA) has released a new Digital Media Study concerned with community newspaper publishing in Canada...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender...

Getting a clearer picture of Canadians’ digital behaviour

Environics Analytics and Vividata have partnered up to launch a new tool that helps users get a clearer picture...

Vividata’s Fall 2019 Study marks first major release with its new core measurement partner...

Vividata, Canada’s leading cross-media and consumer research firm, has released their latest survey results. In field from April – Dec...

Research: Edelman Trust Barometer 2024

Edelman Canada has released their most recent report on trust in Canada. Canada remains in the neutral zone with an...

Snapshot 2013 highlights the strength of community newspapers

Every week in Canada, more than 1,000 community newspapers circulate over 19 million copies in key metropolitan areas, rural...

77% of Canadians reading newspapers

The release of the latest readership data for Canada's six major markets is good news for newspapers - readership...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A...

Readers are concerned personalized news keeps them in content silos

Research shows that nearly half of Canadian adults worry more personalized news may mean they miss out on certain...