Trust in Journalism Continues to Rise
According to recent research released by Edelman, journalism (traditional and digital) is regaining trust in comparison with Google, YouTube,...
Local newspapers engage consumers
Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of...
Data shows Canada’s ad market has officially recovered
The latest numbers from the local arm of Standard Media Index (SMI) – which tracks advertising expenditure in the U.S.,...
Local information drives newspaper readership, research shows
One of the reasons newspapers are among the most trusted media (for ads and editorial) is their local content.
Study...
Significant engagement with newspaper e-editions, research shows
A new study done by Totum Research shows that more and more Canadians are accessing the electronic editions (E-edition)...
NADbank launches new readership data for daily newspapers
Nearly eight in 10 urban adults read daily newspapers every week according to the latest readership study released by...
Latest industry revenue report now available
News Media Canada is pleased to release the latest daily newspaper revenue numbers for Q1 2017.
Revenue data is collected for print...
Canadian journalists increasingly under attack online, says Ipsos survey
The first-ever Canadian survey of online harassment against journalists and media
professionals shows that attacks are on the rise and...
Driving trust (and purchase) during a pandemic
New research from Edelman Trust Barometer finds that consumers believe brands have a role in addressing the challenges of the...
Newspaper media reach all target groups during COVID-19
Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults...