Canadians trust established news media the most, research shows

  Recent research from Kaiser & Partners' annual survey on media sentiment finds that "established news media remain the most...

Majority of Canadians support government’s efforts to encourage Google and Facebook to negotiate with...

A new Nanos poll, conducted on behalf of the Canadian Association of Broadcasters, shows that the majority of Canadians...

Flyers deliver value for Canadians and advertisers, research shows

Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app.  However,...

Local newspaper advertisers are valued

Recent research from AdCanada Media finds that Albertans living in communities of less than 100,000 understand the importance of “supporting...

Newspapers reach 7 out of 10 Canadians, survey finds

The latest results from Vividata’s Study of the Canadian Consumer (SCC) confirm that nearly 22 million Canadian adults (70%)...

Newspaper readership consistent across generations, research shows

Data from the Spring 2022 Study of the Canadian Consumer (Vividata) provides insight on generational weekly readership habits. Unsurprisingly, older...

National NewsMedia Council releases new best practice guidelines for reporting on police and minor...

The National NewsMedia Council (NNC) announced earlier this week that it has released its latest best practice guidelines for...

Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the...

Print still a key feature in advertising mix, new research finds

A new report by the International News Media Association (INMA) finds that print advertising continues to offer advertisers a...

Important advertising takeaways from new research

In a recent piece, Mark Challinor, the U.K.-based advertising lead for INMA, published his analysis of new survey research...