CCAB releases circulation trend report for Canadian daily newspapers

The CCAB has released its second quarter numbers (April-June) for the Canadian Daily Newspaper Trend Report About Circulation (TRAC), which reports on average quarterly total circulation for 38 paid and non-paid Canadian daily newspaper members.

Some of the key highlights:

Paid Titles:
• There are overall gains in average total circulation when comparing Q2 2016 to Q2 2015. The overall gains in average sponsored/free circulation have more than offset any decreases in average paid circulation. The largest gains in average total circulation are tied to The Toronto Star with average total circulation gains for Weekday, Saturday and Sunday circulation of 25,904, 45,823 and 41,822 copies, respectively. The second largest gains in average total circulation are tied to le Journal de Montréal with average total circulation gains for Weekday, Saturday and Sunday circulation of 35,655, 37,626 and 36,121 copies, respectively.

Non-Paid Titles:
• For the non-paid titles, there are overall decreases in average total circulation when comparing Q2 2016 to Q2 2015. Metro Toronto’s Friday/Weekend average total circulation dropped by 30,417 copies, while 24 Hours increased by 12,978 copies. The contract to distribute newspapers in train and subway stations through Gateway Newstands changed from Metro to 24 Hours at the end of Q2 2015. The composition of circulation has changed for both titles, and this is reflected in TRAC’s year-over-year comparison of copies served through public place and box distribution channels (Metro has increased its average box distribution and 24 Hours has decreased this channel. Metro Toronto has decreased its average public place distribution and 24 Hours Toronto has increased this channel).

• Starting this quarter, Metro now reports average e-edition circulation for each of the seven markets served, including Halifax, Ottawa, Toronto, Winnipeg, Calgary, Edmonton and Vancouver.

Click here to read about about the findings in this quarter's TRAC. Documents are available in PDF and Excel formats.