Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines.
Two thirds of printed newspaper readers actually read printed automotive ads and even with ad blocking, more than half (52%) noticed digital auto ads on newspaper websites. Travel ads in print were the next highest read, followed by Real Estate, Telecommunicaions and then Financial Products and Services. Less than a third of Canadians notice ads on search engines, across all categories measured.
The Local Newspapers: Trusted and True research study was conducted in January/February 2018 and explores the trusted relationship Canadians have with print and digital newspapers and their ads. Click here for more information and to download study materials.