Flyers Work!

Regardless of which medium or study measures flyers, research proves that flyers are indeed well read and effective at influencing purchase decisions in both urban and rural markets. This new presentation produced by Newspapers Canada and the Flyer Distribution Standards Association (FDSA) provides a snapshot of the current data available on flyers in Canada. In addition to an overview of distribution, consumer preferences for delivery are explored, including online flyers.

Research highlights from various studies covers flyer usage and effectiveness as well as details from major media research on flyer readership by category.

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Please note: Presentation is in English. Available in French upon request.