Newspaper ad sales: Earn more with modular

In this new article from KubasPrimedia, executive vice-president Ed Strapagiel explores the various benefits of adopting a modular print advertising strategy for your newspaper. Strapagiel challenges some of the misconceptions in the industry and shares his insights on pricing models, implementation, advantages and what’s beyond modular.

Read on to learn how you can bring in more revenue by increasing average ad size and getting your advertisers to run bigger ads.

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