NEW: Boomers are Print & Web Lovers

Newspapers Canada undertook research with a third party to understand how different demographics read newspapers across devices. The study shows that four out of five Boomers (45 to 65 year olds) read each week – their key sources are print and web which both peak at the beginning and end of day.

Newspapers 24/7 What’s Changed – Boomers (PDF)

For more information about newspaper readership habits by demographic, view research available on our Fact Sheets page.