As part of an ongoing Torstar-wide transformation initiative, the company’s Star Metroland Media has undergone a new initiative to improve digital ad experiences for consumers, as well as making ad buying easier for clients on its digital properties, reports Media in Canada
Torstar has partnered with Grapeshot/Moat to use the company’s pre-bid ad filter, combined with content tagging from its own DSP (Eyereturn) to create a negative keyword solution so that clients can filter out undesirable topics for digital ad placements on news sites.
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