Originally developed as part of the 2022 National Newspaper Week program, the Big Words campaign celebrates local champions who use the power of their words to keep their communities connected and informed.
A new set of creative material is now available for download, featuring the word “Facts”. Similar to the original campaign, this new ad material encourages readers to download the font to show their support for the Canadian newspaper industry.
Publishers are welcome to run these ads as often as desired throughout the year. Ad material is available in various print sizes (including small space/filler sizes) and several digital formats. Source files are available to create custom sizes and add your own logo where possible. Images for social media are also available.