Don’t believe everything you see: SPOT fake news

The time is always right to promote media literacy in today’s world of misinformation, disinformation and fake news.

Teach your readers how to SPOT fake news online in four easy steps with print and digital ads from News Media Canada’s award winning media literacy program.

Publishers can download an assortment of campaign material from the links below.

CORE CAMPAIGN: Ad material was developed in several print and digital formats. Click here to download all ad material, including source files to custom size material to fit your specs.

SMALL SPACE ADS: A series of creative campaigns in a variety of small sizes (3″x4″, 3″x8″, and 9.875″x2.714″) are available to download from this link.  Working files (InDesign) are also available so you can create your own custom size.

SOCIAL MEDIA IMAGES: And if you want to promote SPOT on social media click here to download images specially sized images for Facebook/Instagram.  Below are some examples of post copy you can include with #SPOTFakeNews and #ChampionTheTruth.

  • Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its tracks.
  • Together we can SPOT—and stop—fake news in its tracks. Fake news comes in many different formats, from distorted stories to altered photos and manipulated videos. If you have any doubt that something you see online may be factually incorrect, don’t spread it.
  • SPOT it and stop it in 4 simple steps. To help Canadians of all ages critically assess online news and information, and differentiate fake news from real news, News Media Canada developed a simple media literacy tool.
  • It all starts with a simple question: Is this a credible SOURCE? Check the source of the article—and be skeptical. Your social networks are not media outlets—look for the original source and learn who they are and what they do.

You can promote the SPOT Fake News tool year-round. It is always the right time to brush up on media literacy!