For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular, the research investigated which media were referenced for information when shopping key categories. For information on clothing and accessories, Canadians consult newspapers and their sites more than magazine, television, billboard and radio advertising. Overall, this research demonstrates the power of newspapers and their sites to engage Canadians with advertising on clothing and accessories.
To download:
PC: Right-click on image. Then click on “Save Target As.”
MAC: Click and hold on image. Then click on “Save Link As.”
