The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a broader offering. The goal was to provide opportunities to use the SCENE card beyond movie theatres and move into the larger entertainment space.
The Objective: As dinner and a movie are a natural fit, SCENE decided to add a restaurant benefit to the card. It partnered with Cara Foods and added the ability to collect and redeem points at Milestones Grill and Bar restaurants to its benefits. An ad campaign was to be created to inform the public of this exciting, new offering.
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