Think you know everything about community newspapers? Think again.
This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five strengths of community newspapers including multi-platform readership, reasons for reading and automotive advertising.
Printed community newspapers are still relevant and engaging, particularly with today’s focus on social media. In one case study,
highlighted in the presentation, a community newspaper classified ad campaign outperformed Facebook advertising, proving that printed community newspapers are the original social media.
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This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.
