Newspaper Media Drive Automotive Sales 2017
Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media influences. The 2017 Newspaper Media Drive Automotive Sales study reports that newspapers (print + digital) are among the most influential media at every stage of the vehicle buying process, as well as effective at triggering visits to 3 types of vehicle websites (manufacturer, brand/model and dealer). The data also reveals that three out four new vehicle buyers are reading and noticing the automotive ads in their printed newspapers.
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