In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the automotive path-to-purchase. This webinar was originally held on May 12, 2016, to provide members with an in-depth look at this new 2016 study funded by Canadian Heritage.
During this presentation, marketing and research director Kelly Levson provided an overview of the Community Newspapers Drive Results study and answered questions about the findings.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.