WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Nova Scotia Power: Targeting Local
The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...
Corona: Newspapers in Print and Online
The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...
Mitsubishi: Demonstrating the power of frequency
In this Mitsubishi case study, newspapers were chosen as the key media to deliver the ad campaign, with the objective of reaching a broad...
Discover Saint John: Proving Newspapers Work in Print and Online
The Challenge: Trampoline Branding provides strategic and creative solutions to its advertising clients. One of these clients, Discover Saint John, was faced with the...
Canadian Tire Jumpstart: Connecting locally
The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...
Subaru: Changing Perception
The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...
Cineplex SCENE Card: The Right Audience at the Right Time
The Challenge: SCENE, the Scotiabank-Cineplex loyalty program, wanted to add value to the plan for its members while also attracting new members with a...
Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...
BC Salmon Facts: Newspapers Help Change Public Perception
The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...