Why is frequency in advertising important?

Advertisers must reach consumers multiple times to build familiarity and effectively advertise their brand message. This is called ‘frequency’,...
Webinars

Free Webinar: Community Newspapers Drive Results 2017

Want to dig deeper into the data behind this year's research on how community newspapers drive engagement and their...

Fight fake news with media literacy

Media Literacy Week wraps up on October 28 and reminds Canadians of the importance of being able to read the...

New News Media Canada campaign: It’s time to support Canadian media!

With threats of social media blocking access to news sources, let's encourage Canadians to visit our trusted Canadian news...

Help your readers SPOT fake news with house ads

In today’s climate of fake news and disinformation it has never been more important to educate readers on how...

Torstar secures ad buy to support local journalism

GroupM Canada has signed an agreement with Torstar to commit part of its ad buying power to the company’s...

Don’t believe everything you see: SPOT fake news

The time is always right to promote media literacy in today’s world of misinformation, disinformation and fake news. Teach your...

Claresholm Local Press: Proud to serve their community

For this year's National Newspaper Week, the Claresholm Local Press ran a double-page spread to celebrate the importance local...

New Newspapers 24/7 fact sheets available for download

Updated research on newspaper readership confirms that four out of five people in Canada are reading newspapers weekly. Digital...

‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read...