Media buyers should focus on diversifying their media mix in 2022

After experiencing several high-profile interruptions in recent months, diversifying media platforms should a topic on the minds of many...

New report from CJF and CAJ finds online hate is harming journalists and democracy

The Canadian Association of Journalists (CAJ) and the Canadian Journalism Foundation (CJF) have released “Poisoned Well,” the troubling findings...

2020 Net Advertising Volumes report now available

News Media Canada collects and reports on revenue data for the daily and community newspaper industries. Topline data provides...

New Vividata readership study to be released next week

This coming Wednesday, February 9th, Vividata will release its latest readership study to all members in good standing. The...

2021 circulation Snapshot report now available

New data compiled by News Media Canada shows that the newspaper industry (daily and community newspapers) circulated more than...

Community newspaper readers are most interested in local news

Research from the Fall 2021 Vividata study confirms that local information is the number one reason for reading community...

What happens when brands stop advertising?

Advertising during a decline, and most recently, during the pandemic, is essential. But more often than not, ad spending...

Research shows more people pay for news online, but most people don’t

2021 was an important year for journalism and the researchers at the Reuters Institute identified a number of findings that...

Puzzles, games and online quizzes boost engagement, research shows

If you are looking for a way to increase reader engagement and further interactions with your readers, consider polls,...

Digital newspaper readership continues to grow, research shows

On a weekly basis, daily newspaper brands reach over two out of three adults across Canada. Just under 21...