Survey: Online threats and harassment against media professionals

In the last few years, and especially during the pandemic, we’ve heard more and more stories of online threats...

Trusted local information drives newspaper readership

Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that...

Research shows ‘how’ and ‘why’ consumers access news on social media

The news environment on social media continues to change, along with the motivation for accessing news on social platforms.   Research...

The two biggest advertising categories in Canada trade places, research shows

A new study reveals that shifts caused by COVID-19 has meant 'consumer packaged goods' (CPG) have overtaken 'automotive' as...

When people avoid advertising, what do they do?

A story published this week by Media in Canada highlights just how much consumers 'tune out' when commercials hit...

Local information continues to drive newspaper readership

Canadians in markets large and small across the country continue to read and rely on newspapers to bring them...

Newspapers score high on engagement, research shows

When reading a newspaper, Canadians give it their full attention, compared to other media where attention may be fractured.  Newspapers...

New study finds print ads beat Facebook ‘times over’

The results of a new research study that shows that print ads are more effective than Facebook ads should...

Research shows newspapers, their sites and apps trusted for reliable COVID information

Data from the Spring 2021 Vividata study confirms that Canadians trust newspaper content in print and digital formats for...

Canadian ad spend is bouncing back in 2021

As the world begins to emerge from the pandemic lockdowns, changes in the ways society consumes media are likely...