Canadian ad spend is bouncing back in 2021
As the world begins to emerge from the pandemic lockdowns, changes in the ways society consumes media are likely...
Digital reading habit fuels newspaper readership: Research
News Media Canada has measured print and digital readership since 2012, and as digital reading increases, so does overall...
Canadians’ trust in news remains stable, research shows
Canadian data from the Reuters Digital News Report show that Canadians’ trust in news remains relatively stable compared to pre-pandemic...
Reuters Institute releases 2021 Digital News Report
The Reuters Institute for the Study of Journalism released the 2021 edition of its Digital News Report earlier this...
Consumers are 50% more likely to engage with advertising encountered in a quality environment
The “Context matters” research study, from Newsworks in the United Kingdom, investigates the effect of context on brain responses...
Cross-platform readership consistent across generations, research shows
Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations....
Printed newspaper ads are the most trusted. Social media ads are the least trusted
Trust continues to be a key factor for advertising and printed newspapers top the list according to research from...
Newspaper media reach all target groups during COVID-19
Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults...
Millennials read newspapers!
Recent research confirms that 90% of Millennials read newspapers in print or digital formats.
News Media Canada has developed house ads...
Newspapers holding strong, new Vividata report says
New survey research released by Vividata indicates newspapers continue to reach nearly 70 per cent of Canadians, which marks...