Nine out of ten adults read newspapers

Recent research confirms that Canadians are reading their newspaper, regardless of the format. The 2016 Newspapers 24/7 study reports that...

TouchPoints study reveals key media usage trends among Canadians

A new consumer study recently released by measurement firm RealityMine reveals some interesting trends and key insights into media...

Newspapers work for travel

Research shows that 2016 could be the year of the Canadian staycation, with predictions of growth in domestic overnight...

Newspapers dominate for local community information

The most recent data release from Vividata reinforces that newspapers dominate when it comes to local community information. Three quarters...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention...

Online news consumers favour text over video content

Despite the increasing popularity of photo galleries and video content, text-based news articles are still the most-read content according...

Community newspapers reach more than 8 out of 10 Canadians

The most recent release from Vividata confirms again that Canadians are reading community newspapers. In markets that are under half...

CCAB releases new community newspaper circulation data

CCAB has released a new trend report about circulation (TRAC) for its community newspaper members. The circulation data covers...
Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...

Frequency in newspapers works!

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this...