Vividata

Newspaper reader behaviour differs between weekday and weekend

Vividata’s latest research results confirm consistent readership levels across all newspapers. Newspapers play an important part in Canadian lives,...

Getting a clearer picture of Canadians’ digital behaviour

Environics Analytics and Vividata have partnered up to launch a new tool that helps users get a clearer picture...

Duo launches landmark survey of mental health and well-being in Canada’s journalism industry

Two leaders in Canada's journalism industry launched an unprecedented online survey of mental health and well-being earlier this week. The...

Google’s ad revenue soars in second quarter

Google saw an increase in revenues this year, according to a second-quarter earnings report from parent company Alphabet Investor...

Canadians value local media, new study from Vividata shows

The Spring 2022 Study of the Canadian Consumer study from Vividata was released on May 11, 2022, and includes new...

Strong reach in key demographics for U.S. newspaper sites

U.S. newspaper websites reached nearly two-thirds of all Internet users in the fourth quarter of 2010 according to the...

CCAB releases new community newspaper circulation data

CCAB has released a new trend report about circulation (TRAC) for its community newspaper members. The circulation data covers...

Digital consumption of news and information continues to rise in Canada

In a recent blog post, Bryan Segal of Comscore examines the news/information digital growth in Canada. “It is amazing to see the...

Canadians spending more time with media: eMarketer

As COVID-19 continues to disrupt the lives of Canadians, new research from eMarketer forecasts that people are choosing to...

PMB and NADbank to collaborate on new study

The boards of the Print Measurement Bureau (PMB) and Newspaper Audience Databank (NADbank) have announced plans to work together...