Local newspaper advertisers are valued

Recent research from AdCanada Media finds that Albertans living in communities of less than 100,000 understand the importance of “supporting...

Boomers and Pre-Boomers more likely to access digital newspaper content directly

Vividata’s Fall 2021 survey results provides insight into how different generations access digital newspaper content. Adults older than 55...

Automotive data for March 2016 from DesRosiers

Growth in light truck sales continues to fuel automotive sales according to new data from DesRosiers Automotive Consultants. DesRosiers’...

Digital advertising in Canada continues to grow, data shows

The biggest challenge for advertising professionals and marketers in the online world is staying on top of an ever-shifting...

Desrosiers releases Canadian sales report for February 2016

In Canada, vehicle sales were up 9.1% in February following a similar increase the month before. Once again, growth...

Vividata and Manifold Launch New Analytics Capabilities in Polaris Intelligence

Vividata, Canada’s leader in consumer and cross media research, and Manifold Data Mining have partnered to deliver market insights within Manifold’s...

Vividata releases study of 40,000 Canadian consumers

Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey...

Newspapers generated $950 million in ad revenue in 2022

In 2022, newspaper ad revenue was reported at $950 million in the annual Net Advertising Volume report produced by...

Trusted local information drives newspaper readership

Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that...

NADbank launches new cross-platform planning tool

In July, Newspaper Audience Databank (NADbank), the research arm of the daily newspaper industry, launched a new integrated newspaper...