Release of industry research – Newspapers 24/7

Newspapers Canada has undertaken exciting new research on the Canadian newspaper industry. The goal of this research is to...

Combating fake news, filing stories at a faster rate and attracting new audiences highlighted...

While access to high-quality journalism and credible reporting have never been more prevalent, the media's role has never been...

Newspaper readership consistent across generations, research shows

Data from the Spring 2022 Study of the Canadian Consumer (Vividata) provides insight on generational weekly readership habits. Unsurprisingly, older...

Most online ‘Boomers’ consider themselves moderately digital-savvy

The digital world has long been considered the domain of younger generations – and to some extent survey results from...

CCAB Newspaper Audience Data – Quarter Ended June 2019

CCAB, the Canadian division of global assurance provider BPA Worldwide, has released daily and community newspaper audience data that...

CCAB launches circulation data for daily newspapers

CCAB, the Canadian division of assurance provider BPA Worldwide, has released quarterly circulation data for 42 of its paid...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media...

Flyers deliver value for Canadians and advertisers, research shows

Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app.  However,...

World press trends: Ad revenues to increase, circulation relatively stable

The World Association of Newspapers and News Publishers (WAN-IFRA) has released its annual world press trends update. According to...