Research shows that local information attracts community newspaper readers

Research continues to confirm that community newspaper readers are reading for local content like news, editorial, sports, events, entertainment...

**Updated** Daily newspapers ownership listing

With the news of last week's news of The Chronicle Herald's acquisition of Transcontinental's newspapers, and websites in Atlantic...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report...

Local information drives newspaper readership, research shows

One of the reasons newspapers are among the most trusted media (for ads and editorial) is their local content. Study...

Newspapers Canada releases 2013 Daily Newspaper Circulation Report

In 2013, Canada's daily newspaper circulation (paid and free) stood at 5,655,572 copies on an average publishing day and...

Digital platforms continue to grow in popularity, new data shows

Canadians are increasingly turning to platforms and devices connected to the Internet for their video and audio content, according...

New research finds newspaper readers are confident in spotting fake news

According to recent research from News Media Canada, almost two-thirds (63%) of newspaper readers felt they could determine if...

Local newspapers help curb corporate corruption, research shows

A new study published by the Journal of Financial Economics has quantified the role local journalism plays in helping...

Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting...

Have You Heard? Newspapers are Engaging

Advertising is about more than awareness or exposure.  Effective advertising is about engagement. The most effective advertising campaigns engage consumers...