NEW: Newspapers Work for Home Appliances and Furniture

Canadian newspapers are a key influence on consumer behaviour and shopping habits. Newspapers Canada’s latest Fact Sheet highlights recent research undertaken by Totum Research on the power of newspapers across all categories and specifically home products. The research piece features a brand new case study from IKEA’s recent award-winning newspaper campaign.

Click here to view the Fact Sheet »

For more research on the power of Canadian newspapers, visit the Fact Sheets page.