Canadian research on flyers and inserts

Newspapers Canada has partnered with the Flyer Distribution Standards Association (FDSA) since 2011 to conduct research to understand Canadians’ relationship with flyers and to identify and examine consumer engagement with various types of flyers and direct-to-consumer media. Category-specific data was collected in each of the three Consumer Engagement Studies to date.

Top-line public data is available on the Newspapers Canada website at and category-specific data can be purchased through the FDSA website.