Newspapers dominate for local community information

The most recent data release from Vividata confirms that newspapers dominate when it comes to local community information. Three quarters (74%) of Canadians rely on daily and/or community newspapers combined, although community newspapers are the leading source of local community information.

Combined, daily and community newspapers are used more than other media, including websites, TV, radio, flyers/inserts or magazines. For more information about the study, visit the Vividata website.