Newspapers 24/7: 2015 Edition (Presentation)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Proving Newspaper Media Works For Vehicle Advertising

The Challenge: A vehicle advertiser wanted to launch a new and innovative vehicle. This initiative would help it reinvigorate its well-established, high awareness brand. The...

Newspapers 24/7: What’s Changed? Overview

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Local Newspapers: Trusted and True – Why Do Newspapers Matter? (Fact...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

Government Public Notice and Newspapers 2019 (Fact Sheet)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

News Media Canada launches new industry ad campaign: ‘On the same...

News Media Canada is pleased to release a new industry ad campaign for members to promote the most recent Newspapers 24/7 survey results. Whether they are thumbing...

Community Newspapers Drive Results 2017 – Multi-Platform Readers Fact Sheet

Community newspaper readers are multi-platform readers, choosing a combination of print and digital platforms to access newspaper content.  Print remains the primary medium for...

Newspapers by the Numbers fact sheet now available

News Media Canada is pleased to share a new 'Newspapers by the Numbers' fact-sheet with members. This fact sheet provides straightforward visualizations of national and...

Domestic Vacation Travel in Canada: Presentation

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic...

Innovative Newspaper Ads: Using the Front Page

Take a peek at some of the interesting opportunities for newspaper advertising. Each of these print ads, which were developed and executed in Canada,...