Nine in ten young adults read newspapers

Newspapers Canada has released a new fact sheet providing an overview of the top line results for Canadian adults age 18-34 who embrace technology...

Webinar: Community Newspapers Drive Results

Community Newspapers Drive Results is the latest research release from Newspapers Canada. This study explores engagement with the printed community newspaper and the role...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Nine out of ten adults read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in January 2016...

Boomers are dedicated newspaper readers across all platforms

Nine in ten (88%) Boomers (Canadians aged 45-64) read newspaper content in print, on their desktop/laptop computer, on their phone or via their tablet...

Nine of ten Canadians read newspapers

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted...

2016: Newspapers 24/7 – Nine out of ten Canadians read newspapers

Newspapers Canada continues to track newspaper readership across different platforms and by time of day. The most recent study, 2016: Newspapers 24/7, was conducted in...

Domestic vacation travellers read newspapers

Newspapers Canada has produced a fact sheet highlighting domestic vacation travellers.  2016 could be the year of the Canadian “staycation” with predictions of growth...

Frequency works in newspapers

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...

What keeps automotive consumers loyal?

Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a recent...