Fact Sheet: Newspaper Media Drive Automotive Sales

Research released in 2017 by News Media Canada finds that newspapers, in print and digital platforms, are highly influential...

Where are ads most effective?

Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score. Readers notice printed newspaper ads...

Newspapers play key role in influencing new car buyers

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear...
Morning coffee and a newspaper

Toronto Star generates new revenue with Headline Coffee

Headline Coffee, the new subscription-based, coffee-delivery service offered by the Toronto Star, is generating awareness and revenue. According to an INMA...

Four ways Canadian newspapers power important conversations

If the last few years have taught us anything, it’s just how important it is for Canadians to have...

Ad Club of Toronto hosts major event on Quebec media

On Wednesday June 29, the Ad Club of Toronto will be hosting a discussion about how marketers can better...

Canadian newspapers are champions of truth for local communities

Local newspapers play an essential role in keeping communities informed, engaged, and thriving by delivering credible, authentic news and...

News Media Canada reveals new industry ad campaign: ‘You’re in good hands’

Developed as part of the 2023 National Newspaper Week program, this campaign celebrates local champions who use the power...

Celebrate our industry Champions this National Newspaper Week

Every year, during the first week of October, we have an opportunity to reflect on the essential role of...

New ‘Local Matters’ presentation now available

Local journalism is vital to our democracy and keeps communities informed and connected. In this era of fake news,...