Vividata launches with Fall 2015 readership study

The latest readership data from Vividata shows that Canadians of all ages are reading newspapers more than ever, across...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians...

Newspaper media reach nine in ten Canadians

Newspapers are a trusted source of information for today’s consumers of news in Canada.  In fact, based on research...

Research: More than half of Canadians trust news media for Coronavirus information

A poll by the Angus Reid Institute in March 2020 finds that 55% of Canadian adults trust news media...

Is TV’s reign nearing its end?

Averaging almost 8 hours a day, people around the world spend more time consuming media than ever before. That’s...

Reaching young adults with newspapers

Research from Newspapers Canada and Vividata’s new cross-platform study confirm that Canadians are reading newspapers more than ever, including...

Newspapers dominate for local community information

The most recent data release from Vividata reinforces that newspapers dominate when it comes to local community information. Three quarters...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+)...

Research shows that three quarters of Canadians rate newspaper ads highest for truth and...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under...

Newspapers are top traditional media source to influence automotive purchase decisions

The most recent Vividata research finds that almost a quarter (22%) of Canadians live in households that expect to...