Vividata and Connected Interactive launch new project
Vividata, Canada’s authoritative source for consumer and cross-media insights, and the leading provider of cross platform audience measurement is...
Online ad spending increased last year, research shows
New research shows that online ad spending increased by about 15 per cent last year, with the lion's share...
New research: Millennials read newspapers
New research from Totum Research and News Media Canada confirms that Millennials read newspapers in print and digital formats....
Canadians trust local news, research shows
Local news matters to Canadians. Local news unites communities. Local news holds governments and businesses to account. Local news...
Newspapers 24/7: Different generations access newspapers in new ways
Younger generations are powering a shift in consumption habits, whether it is through print/e-papers, podcasts or smart speakers.
Millennials were...
New Research: Canadians still purchase from brick and mortar stores
New research from Totum Research and AdWest Marketing explores the differences between urban and rural Canadians relating to shopping...
Canadian media matters
Local media is part of the fabric of every community in Canada, providing information and resources that ensure transparency,...
News Media Canada members invited to participate in University of North Carolina research project
News Media Canada members are invited to participate in a survey for a research project being undertaken by fellows...
Newspapers 24/7 fact sheet now available
Four out of five people in Canada (83%) read newspapers, in either print or digital format, at least once a week—essentially...
New research shows Canadians prefer in-person shopping
A new research study examining How Geography Impacts Shopping Patterns, Habits and eCommerce was recently released by AdWest Marketing,...