Brand building during difficult times leads to long-term effectiveness

According to effectiveness expert Peter Field, “brand building is vitally important and growing in importance all the time.” Field...

Research shows Canadian internet users value their privacy

When it comes to perceptions about online advertising more than three-quarters of Canadians (78%) admit they don’t like digital...

Canadians trust established news media the most, research shows

  Recent research from Kaiser & Partners' annual survey on media sentiment finds that "established news media remain the most...

Majority of Canadians support government’s efforts to encourage Google and Facebook to negotiate with...

A new Nanos poll, conducted on behalf of the Canadian Association of Broadcasters, shows that the majority of Canadians...

Flyers deliver value for Canadians and advertisers, research shows

Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app.  However,...

Local newspaper advertisers are valued

Recent research from AdCanada Media finds that Albertans living in communities of less than 100,000 understand the importance of “supporting...

Newspapers reach 7 out of 10 Canadians, survey finds

The latest results from Vividata’s Study of the Canadian Consumer (SCC) confirm that nearly 22 million Canadian adults (70%)...

Newspaper readership consistent across generations, research shows

Data from the Spring 2022 Study of the Canadian Consumer (Vividata) provides insight on generational weekly readership habits. Unsurprisingly, older...

National NewsMedia Council releases new best practice guidelines for reporting on police and minor...

The National NewsMedia Council (NNC) announced earlier this week that it has released its latest best practice guidelines for...

Now is the time to continue brand building: research

Advertising in tough economic times and slowdowns may seem counter intuitive, but those that pull their advertising in the...