Did you know? News media ads inspire action

News media ads are most effective at generating awareness among older readers, says a new research report. Research from News...

Cross-platform readership consistent across generations, research shows

Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations....

Strength of Canadian Newspapers

Studies show that readership of print newspapers has grown over the past five years. Ad revenues for newspapers are...

Total advertising revenue in 2019 surpassed $15 billion

Data from the 2019 Net Advertising Volumes (NAV) Report reported more than $15 billion total revenue in Canada. The internet accounted for...

Pew releases 2014 State of the News Media report

The Pew Research Center has released its 11th annual State of the News Media report. The U.S. research report...

Trends lead to Innovation: What’s hot – Part 2

Trendwatching.com provides some ideas and insight into the world around us. These trends can be translated into viable ideas...

Snapshot of Canadian Internet users

More than 8 out of 10 Canadians accessed the internet on a regular basis in 2009 – according to...

Over half of Canadians say it’s too hard to access government information

Six in ten Canadians believe that the federal government has made it “deliberately and unnecessarily difficult for journalists and...

Almost one third of Americans rely on newspapers for local business information

In the U.S., newspapers run second behind the Internet as the source that people rely on for information about...

Nielsen: Shoppers still like print

A new Nielsen research study reports that 90% of American shoppers still want print, more than 70% want email...