Newspapers are the product, not packaging
News dissemination is necessary for a vibrant and healthy democracy and a well-functioning society. Newspapers also continue to play...
Research shows the challenge of news avoidance
News avoidance is a threat to reader engagement and a growing concern, according to 72% of news leaders recently...
News Media Canada signs on to partner with the Canada Press Freedom Project
The Canada Press Freedom Project, an initiative of J-Source, launched late last month to track incursions on media rights and...
Canadians believe supporting small business is essential to keeping the economy healthy
Local advertisers turn to their local newspapers to sustain and grow their businesses in good times and bad times....
Local information keeps readers connected to their communities, research shows
Local news continues to be a driving force for newspaper engagement, for readers, and advertisers a Totum Research study...
Brand building during difficult times leads to long-term effectiveness
According to effectiveness expert Peter Field, “brand building is vitally important and growing in importance all the time.” Field...
Research shows Canadian internet users value their privacy
When it comes to perceptions about online advertising more than three-quarters of Canadians (78%) admit they don’t like digital...
Canadians trust established news media the most, research shows
Recent research from Kaiser & Partners' annual survey on media sentiment finds that "established news media remain the most...
Majority of Canadians support government’s efforts to encourage Google and Facebook to negotiate with...
A new Nanos poll, conducted on behalf of the Canadian Association of Broadcasters, shows that the majority of Canadians...
Flyers deliver value for Canadians and advertisers, research shows
Printed flyers remain highly effective in today’s digital world and can be more immediate than a digital app. However,...