A new study by BIA/Kelsey, a U.S.-based market research firm has revealed an astonishing conclusion: that by 2018 revenue from online advertisements with a local focus will exceed revenue from traditional ads.
The caveat for Canadian publishers is that the study is based solely on U.S. data. Nevertheless, the research underscores the digital transformation currently underway in the advertising space.
The publication AdvertisingAge has a story that dives deep into the results. You can read it here.