Millennials and adults age 35-49 are the strongest readers of digital newspaper content. Over the course of a week, 79% of Millennials read a daily newspaper, in print or digital.
Digital only readership is only 1% higher than print only readership for adults 18-34, with the majority reading on both platforms. As age increases, the print reading habit becomes stronger and cross-platform readership dips.
Adults 50-64 demonstrate a clear preference for print only (35%) over digital only (10%) but cross-platform readership is still strong at 40%.