Canadians trust local news, research shows

Local news matters to Canadians. Local news unites communities. Local news holds governments and businesses to account. Local news...

Newspapers 24/7: Different generations access newspapers in new ways

Younger generations are powering a shift in consumption habits, whether it is through print/e-papers, podcasts or smart speakers. Millennials were...

New Research: Canadians still purchase from brick and mortar stores

New research from Totum Research and AdWest Marketing explores the differences between urban and rural Canadians relating to shopping...

Canadian media matters

Local media is part of the fabric of every community in Canada, providing information and resources that ensure transparency,...

News Media Canada members invited to participate in University of North Carolina research project

News Media Canada members are invited to participate in a survey for a research project being undertaken by fellows...

Newspapers 24/7 fact sheet now available

Four out of five people in Canada (83%) read newspapers, in either print or digital format, at least once a week—essentially...

New research shows Canadians prefer in-person shopping

A new research study examining How Geography Impacts Shopping Patterns, Habits and eCommerce was recently released by AdWest Marketing,...

2023 Newspapers 24/7 research confirms that four out of five Canadians read newspapers

Every week almost 30 million newspapers are delivered across the country.  Four out of five people in Canada (83%) read newspaper...

Research shows newspapers still reach a vast majority of Canadians

A new study released last week by Vividata highlights that newspaper content, either in print or digital formats, are...

Vividata releases highlights of its Spring 2023 Study of the Canadian Consumer

Vividata has released their latest study results, which provides the latest information about consumer trends. The Study of the Canadian...